Eco & fair fashion made with love in Bali


Founded and designed by Ebru Perera

Honest the Label was born on the magical Island of the Gods – Bali. Inspired by its lush landscapes and the warmth of its people, founder Ebru poured her love for life, beauty, and freedom into creating a brand rooted in slow, intentional fashion. The result? Feminine, comfortable pieces that honour the essence of nature and the divine feminine.

We are deeply committed to sustainability, using eco-friendly fabrics and natural plant dyes in all of our collections – with the exception of our knitwear line. Our values are grounded in respect for people and the planet, guiding every decision we make. We source all our materials locally from Bali, produce in small batches, and only restock as needed to minimize waste and reduce our environmental impact.

At the heart of everything we do is honesty. We are transparent about our products and proud of the relationships we've built with our partners. Our pieces are lovingly handcrafted by small, family-run factories in Bali, where craftsmanship and care are poured into each design.

Every Honest piece tells a story – inspired by blessings, goddesses, and the wisdom of nature. Each item is named after beautiful Indonesian words to connect you with the island’s rich spirit and heritage. Through our collections, we invite you to embrace your own story, your unique beauty, and your divine feminine – in all its perfectly imperfect glory. Just like Mother Nature herself.

We believe in love – for the Earth, for all beings, and for the journey we’re on. Every decision, from fabric selection to colour palette, is guided by a sense of gratitude and purpose. And because giving back is core to who we are, 5% of every purchase is donated to a cause close to our hearts: helping the animals of Bali. Your support directly contributes to their medical care and rehoming efforts.

Thank you for being part of this journey and for choosing to make a difference with us. We hope you treasure your Honest pieces for years to come.

With love & gratitude,
Ebru & the Honest Team xx